BlogStreet
Is your target market teens online?
If so, to keep their attention, you’ll need to make your website more visually appealing, simple and interactive than you would for an adult audience.
Jacob Nielsen writes:
Many people think teens are technowizards who surf the Web with abandon. It’s also commonly assumed that the best way to appeal to teens is to load up on heavy, glitzy, blinking graphics. Our study refuted these stereotypes.
In fact, Nielsen’s recent report says that teens have a lower success rate finding what they came for online due to three things: insufficient reading skills, less sophisticated research strategies and dramatically lower patience level.
To read the full report click here.
eBizBlog mentioned on CBS MarketWatch
Frank Barnako of CBS MarketWatch was kind enough to cover the 2005 Business Blogging Awards in his column yesterday. I want to thank Barnako for the plug which included our website address. When we were nominated for the ‘Best Blog about Small Business’, I never expected that our relatively new, niche, Canadian blog would win and now, thanks to Frank’s comments, we’ve experienced an impressive traffic spike and have visitors from around the world leaving us words of encouragement. The organizers of the Awards also have something to say in response to Barnako’s article. Apparently, what the PR professionals say is true - there is no such thing as bad press!
Business email addresses protected under privacy act
So what does this mean to you? It’s still a bit vague, but the decision is meant to protect individuals from spam at work that is not work related. It stands to reason that, if someone gives you their business card, they expect that you may contact them within the context of the meeting you had to exchange contact information in the first place. But they may not expect to have their business email address added to your newsletter mailing list without being asked before hand.
It seems that critics of PIPEDA are calling for tougher enforcement measures, so in the coming months look for more changes to privacy laws to help better protect the public from privacy invasion.
So, if you do want to put someone on your newsletter mailing list, for example, it’s good practice to email them first and simply ask if they would like to be on your list.
-->
Two executives meet at a function and exchange business cards. Does this mean that the contact information on those cards is now public information, allowing individuals to use it as they please?
Turns out the ‘business card exemption’ that says that business contact information is public information and free from privacy laws has been overturned. Contact information contained on business cards, whether they are exchanged freely or not, is in fact private information and as such is protected from spam. Read the rest of this entry »
Identity theft more likely to hit you offline
If you’re concerned about Identity theft, check out Backbone Magazine’s recent article and the 2005 Identity Fraud Survey Report, released by the Better Business Bureau and Javelin Strategy & Research.
The study concludes that those who access accounts (banking, brokerage, etc.) online can provide earlier detection of crime than those who rely only upon mailed monthly paper statements. By managing their financial activities online, consumers reduce access to personal information on paper bills and statements that may be used to commit identity theft and fraud. “Most instances of identity fraud occur through traditional channels and are paper-based, not Internet-based,†said James Van Dyke, Javelin’s founder and principal analyst.
So, if you know any stubborn traditionalists that shun bill paying on the Internet - forward them these report results.
eBusiness Connections - Suite 82, 601 West Cordova Street Vancouver B.C. V6B 1G1 - Tel: 604.775.7532
Powered by WordPress |
Sitemap by Google
Bad Behavior has blocked 651 access attempts in the last 7 days.
