Posted by: Andy on March 31st, 2005
Category: Reports & Resources
Viewed: 1,246 times
Check out today’s Globe and Mail and you’ll find a copy of their Report on [Small] Business magazine inside. Kudos to the Globe for addressing Canadian small businesses… after all, they do make up around 98% of businesses. Editor Laas Turnbull explains why the Globe felt the need to stray from their usual Big Business format.
The simple fact is that small-business owners are a different breed than name-brand CEOs. For starters, they represent the full spectrum of Canadian society: black and white, male and female, young and old… We want to reflect this in the pages of the magazine. Our goal is not to tell readers how to run a business - there are already plenty of paint-by-numbers publications. Rather, we want to show them how others try - and sometimes fail - to make a buck. Simple as that.
Vancouver-based 6S Marketing gets a call out in the magazine’s ‘instant mba’ sidebar with some quick tips on online marketing. 6S Marketing was an exhibitor at Massive 2005 Conference yesterday and they were definitely the most popular booth with their interactive contest and impressive display.
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Posted by: Andy on March 30th, 2005
Category: Internet Marketing
Viewed: 1,050 times
If you’re reading this post then you’ve seen the Google ads on the right side of this blog. Everytime someone clicks on one of these ads, it costs the advertiser money, it makes eBizBlog a little money and the difference goes to Google. If you’re still unsure how all this works or would like to investigate the possiblity of publishing Google ads on your website, check out Sean Michael Kerner’s article on ecommerce-guide.com. He does a great job of explaining the Google Adsense program and the other side of the coin: Google Adwords.
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Posted by: Andy on March 29th, 2005
Category: General eBusiness
Viewed: 1,150 times
This week in Business in Vancouver, Finance columnist John Caspar addresses Nigerian Letter Scams and other email hoaxes. This time around, Yassar Arafat’s widow is looking for a confidante to help her liberate $21 million. Caspar doesn’t fall for her scam but there are still people out there that do fall for email hoaxes and phishing expeditions. If you and anyone you know ever falls victim, be sure to contact RECOL (Reporting Economic Crime Online), an initiative that partners the resources of International, Federal, and Provincial law enforcement agencies.
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Posted by: Andy on March 28th, 2005
Category: Blogging
Viewed: 1,046 times
Today in the Vancouver Sun, Amy Joyce writes about the use of weblogs as a corporate public relations tool and how executives have to be careful not to be self-serving when interacting with their readers. She cites a couple examples of corporate blogging gone astray - Randolph Baseler of Boeing and Robert A. Lutz of General Motors - and an example of one that seems to be working - Jonathan Schwartz of Sun Microsystems. Schwartz himself has been critical of corporate bloggers:
Authenticity is fundamental. Blogs get pretty dull if you just blog your products. There has to be something personal.
Before you take the plunge and commit to a weblog for your business, ask yourself if you’re up for it. In order to provide a connection with the public, your employees and your clients, you’re going to have to be honest and transparent or they won’t return.
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Posted by: Andy on March 27th, 2005
Category: General eBusiness
Viewed: 915 times
For those of you with questions about the legal aspects of doing business online, in addition to BLG’s Internet Law Handbook, you may also want to read eBC’s new guide: Online Legal Issues. This guide was written by a Canadian lawyer. Here’s an introduction:
Going online can result in you becoming an ‘instant exporter’ overnight. Your business has to decide where in the world you will do business. If you do serve clients outside of Canada, you could find that you’ll not only have to deal with the social and cultural aspects of operating internationally, but also all the legal issues surrounding international business. This guide explores some key cyberlaw issues – the legal issues of e-business – that you need to consider.
You can find it here.
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