Facebook for Business: Unleashing the power of online social networking to benefit your business
by Lindsay Smith
CEO of Massive Technology Show
Facebook, the world’s second largest social networking site, only after MySpace, has captured the attention of hundreds and thousands of Canadian; majority of them are between the ages of 25 and 35. Originally created as an online copy of the print facebooks handed out at Harvard University, this online tool has now develop features that can be used to strengthen business relationships and broaden one’s client base.
1. Professional Online Profile
Overview: Each user creates a profile for himself/herself. This profile is then made available on their “friends” list and includes both personal and career information. Users have the ability to only reveal limited public information to certain members if they choose.
Tip: Take the time to fill out your full career resume. This will provide an overview of your experience, expertise, and where you currently work. And be sure to use a professional looking photograph.
2. Finding and Adding Friends/Contacts
Overview: By using the Facebook member search you can find people that you know or simply have heard of by typing in their first and last name. When you find your search target, you can send them a request to become their “Facebook friend.” As you broaden your search, your online network of business contacts grows and can even potential clients.
Tip: make an effort to connect online with people that you have met face-to-face events, meetings, and at the office. Meeting online can often be just as effective as the relationship building that you’ll do over a networking lunch or an after work drink. It allows both parties to break down awkward barriers and connect on a neutral playing field.
3. Special Interest Groups
Overview: These are networks created by members who share a common interest. Creating a network can be done in as little as 3 minutes and can be a great way to connect with and even generate new business contacts.
Tip: Identify a topic related to your business that you that you are passionate about and create a network around it. Then invite other members to participate in discussions surrounding that topic. For example, a local gym would start a network on fitness and then invite their clients to participate in online discussions related to general health and working out.
4. Sending Messages
Overview: Facebook allows you to send private messages to people in your friends list or to groups of people on your list.
Tip: Send private message to your business contacts from time to time. This allows you to connect in a more personal manner and discuss private business matters.
5. Events
Overview: Post and advertise for upcoming events and invite everyone on your friends list with just one click. Create buzz by inviting invitees to RSVP, comment, and even post pictures on your event page.
Tip: This is a fantastic way to get the word out fast about events that your company is either hosting or involved with. If you are holding a seminar for your clients, post it! If you are attending a tradeshow, post it! If you are participating in a corporate fundraiser, post it! And of course, tell everyone about it.
