Posted by: Chet Woodside on July 3rd, 2009
Category: Twitter Roundup
Viewed: 642 times
The dog days of summer are sneaking up quick, Here is our monthly list of top Twitter findings relating to Small Business and what is possible for you online:
Brand Strategy: The Art of Branding (smbmarketingguide.com)
Nine key steps for all branding, regardless of the medium.
Twitter Source: @tasty_links
Web Nerd Terminology (Explained) (css-tricks.com)
Not sure what all this web jargon is you keep hearing? Give this article by Chris Coyier a read.
Twitter Source: @chriscoyier
15 Essential Checks Before Launching Your Website (smashingmagazine.com)
Your business has gone through the whole process of getting a site created or redesigned all that's left now is taking it live. Before you launch the site be sure to double check these 15 items.
Twitter Source: @gaksdesigns
One Page Vs. Multi Page Checkout Process (proimpact7.com)
Does one page checkout really decrease your shopping cart abandonment? Here is a well written article and informative video discussing the topic.
Twitter Source: @jbillingsley
10 Tools to Improve Your Site’s Usability on a Low Budget (webdesignerdepot.com)
Please test your websites usability, periodically is ideal. It's one of the smartest things you can do, the website is a tool for your small business why not check now and then to be sure that tool is running well. This article provides you with 10 Low cost Usability testing options
Twitter Source: @DesignerDepot
SEO Best Practices: SEOmoz's New Policies Based on Updated Correlation Data (seomoz.org)
SEOmoz is a well respected SEO (Search Engine Optimization) Resource, this is their updated SEO Best Practices list
Twitter Source: @robangeles
Google Analytics is Killing Your Website (bradleyspencer.com)
Google Analytics is a valuable tool, you can quantify your efforts. That said if you have no outlined website goals what determines success or failure, learn more about "Actionable Analytics" and start moving away from the I got "x" visits this month vanity evaluations.
Twitter Source: @briancray
New to twitter? Check out some of what Jess Sloss from socialsquared.com has to say about Twitter and social media in General.
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Posted by: Chet Woodside on July 1st, 2009
Category: Seminars
Viewed: 762 times
Using an Analytics tool on your website is a critical part of your online marketing plan. Analytic tools allow you to quantify your online marketing efforts, the data collected means that you no longer need to make blind faith online marketing decisions. Many new users to any analytic tool get overwhelmed by all the reporting metrics available to them through their analytics tool. This article is meant to help get your small business over that first hurdle, we'll focus on Google Analytics because it's by far the most common tool people coming into eBusiness Connections use or have heard of.
Part One: Understand The Jargon
When first logging into Google analytics you will come across a "Dashboard", the dashboard is simple a quick view of some key metrics. By default you should see the following reporting options:
- Visits
Represents the amount of people who have visited your website in a selected time range.
- Pageviews
Are incremented each time a page on your website is viewed.
- Pages/Visit
A "Visit" can have many "Pageviews", the Pages/Visit report divides "Pageviews" by "Visits" giving you an average number of pages viewed per visit.
- Bounce Rate
Ever found a web page, realized it’s not what your looking for and immediately left the website? That’s called a bounce, the "Bounce Rate" lets you know what percent of "Visits" to your site are bounces.
- Avg. Time on Site
The Report represents the average time each of your "Visits" spent on the website.
- % New Visits
The "% New Visits" report lets you know what percent of your website "Visits" are new.
- Map Overlay
Breaks your "Visits" out into Country, Province/State, City originating locations.
- Traffic Sources Overview
Where did the traffic to your small businesses website come from? That is what the "Traffic Sources Overview" report let you know. There are three core traffic sources inside Google Analytics they are:
- Direct Traffic:
"Visits" who typed your website name into their web browsers (Not sure what a web browser is? Your not alone) address bar.
- Referring Sites:
"Visits" that came to your site from another website.
- Search Engines:
"Visits" that came to your website via Google, Bing (formerly MSN Live Search), Yahoo, Ask or any of the other search engines on the market.
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- Content Overview
Breaks out the popular and not so popular sections of your website, there's lots of options inside this report. It's well worth taking your time to see what is inside this section.
I would also strongly suggest spending a few hours looking through the Google Analytics Help section and reading Avinash Kaushiks well written "Web Analytics Demystified" blog post.
Tags: Analytics
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