Definition. SEO strategy is essentially a detailed strategy to enhance a site s search engine ranking so as to catch more natural traffic. Put simply, SEO strategy pertains to delivering extreme relevancy and value to online searchers. This research by Forrester Research revealed that online customers retrieved via SEO were far more engaged and loyal.
What Is Search Engine Optimization Strategy? In order for one to understand what search engine optimization strategy really is, it is imperative to analyze and critically consider the different components of this strategic internet marketing. Here are the key components of seo strategy:
Link Building. Link building is an essential part of any SEO strategy because it contributes towards establishing high quality links that are relevant to your website. Effective link building helps in providing higher search engine rankings and it is also responsible for generating organic traffic to a site. To establish links, an effective strategy helps in acquiring relevant links from relevant websites that share complementary themes.
On-page Optimization. On-page optimization is the process of optimizing a site’s web content so that it receives maximum search engine attention. This includes the provision of useful content such as rich keywords, description and title tags; submission of your site’s Meta data and working with various on-page ranking monitoring tools such as Google PageRank, Alexa Traffic Rank and Google Analytics.
Topic Clusters. Topic clusters or keywords are grouped together based on similarities in theme, meaning a keyword might be grouped into two topics (based on its keyword popularity) if it has a significant amount of searches within a specific geographical area. Topics allow SEO specialists to promote a single web page through multiple keywords and also allows them to target specific audiences by ensuring keyword relevance.
Local Search Engine Optimization. Local search engines such as Google and Yahoo! deliver results based on the users’ intent of a query. The more the search engines know about your website’s intent, the better it will rank and the more likely you are to attract visitors from your local community. Local SEO strategy should include optimizing your pages for the local audience so that they can find you easily.
Branding. A highly effective strategy should include creating brand awareness and increasing brand loyalty. Branding is done through effective branding, which is achieved through integrating a logo, text, color scheme and imagery that represents your business. Branding also refers to the association between a business and certain products or services that consumers will purchase based on associations that they have formed with the company such as the brand name, the logo or the color.
Organic Search Engine Optimization. This type of SEO strategy is usually referred to as organic or natural SEO. Organic SEO results from your website being indexed by search engines as visitors search for websites in your industry. This strategy requires lesser PPC efforts as well as less targeting of specific audience segments.
Keyword Research and Competition Analysis. Before you decide on an SEO strategy, you must conduct adequate keyword research to identify the target keywords of your website. You must also conduct competitor analysis to identify what keywords your competitors are using and what keywords potential customers are typing in to find products and services similar to yours.
On-Page Optimization. Another strategy that is an essential part of an SEO strategy is on-page optimization. On-page optimization aims to make your website easy to find and navigate. It also makes it more likely to attract organic traffic and draw organic traffic through other means such as back links and one way links.
Search Engine Marketing Strategy Development. One of the goals of Search Engine Marketing is to improve search engine rankings and attract more targeted traffic to your website through various marketing strategies. Some of these strategies include pay per click advertising, content marketing, and search engine optimization.
Social Media Strategy Development. SEO can also benefit from strategic social media strategies such as creating quality content, providing useful information, engaging your target audience, and sharing interesting facts. Social media helps you attract users who share your brand’s values and interests. The strategies also help in building relationships with your target audience segments and promote your business among a wide range of people through social media channels such as Facebook, Twitter, LinkedIn, Pinterest, and others