Social media are very interactive technology that permit the generation or sharing/ exchange of ideas, opinions, interests, and various types of human expression through social networks and virtual communities. It is a venue for people to interact on a range of topics with the help of media such as blogs, discussion boards, forums, podcasts, and microblogging. This is also referred to as Web 2.0. Social media emerged from the years when computers started providing users with an interactive interface to allow them to socialize on the Internet. Earlier social networking was mostly done through message boards and personal email.
The most popular social media presence today is FaceBook, Twitter, YouTube, MySpace, LinkedIn, Flickr, and WordPress. With the evolution of these technologies, these services have become a part of common user life. These services enable individuals and organizations to interact with their clients and customers in a more convenient way. Since these social media services are generally free and provided by different websites, these services can be used as a marketing tool for any kind of business.
Free Webinar is one of the most effective online marketing tools that you can use to improve your social media presence and generate quality traffic towards your website. With the help of free webinar platforms such as WebEx and WebSeed, it is easy to hold a webinar to broadcast the contents of your webinar. Such platforms enable you to broadcast content based on RSS feeds and automatically syndicate the video and audio feed to different websites and social networks such as Facebook and Twitter. Thus, with the help of these platforms, you can reach your target audience instantly.
Another popular social media platform is Twitter. Twitter is used by everyone today for various purposes such as personal communication, business marketing, customer interaction, updates, etc. On Twitter you can create your own account and add your best and latest blog and updates related to your business, website, etc. Twitter marketing is an essential part of any social networking campaign.
YouTube is another option that most people use to share videos. However, you need to make sure that your videos are high quality and exclusive to your account. This will ensure that targeted social media users won’t miss out on your video. In case, if you don’t have any account then you can start one as soon as possible. On YouTube, viewers can share your video with their friends and acquaintances.
Blogging is also a great way to share information. You can share information related to your products and services on your blog, which will reach many of your social media users. However, to attract audience to your blog, you need to update it regularly with interesting and unique contents. You can also add a Twitter feed to share information about your new post on your blog. In this way, you can attract many viewers to share your content with their friends and relatives.
Social bookmarking is another important strategy for maximizing the effects of social networking. You can add bookmarking links to your website or blog. Once people read these bookmark links, they can click on these links and share information with their friends and acquaintances. Bookmarking will help you to save your data in the online system. By using bookmarking you can save your data and keep it in online system so that it will not get lost in the event of system failure or server crash.
So, these are the different platforms for social media marketing. It is a good idea to use all of these platforms to promote your business and reach a wider audience. Remember, when you choose a platform for social media marketing, make sure that you optimize the platform to reach more people. So, be creative and start using popular social media platforms to drive maximum traffic and maximize the effects of SEO campaign for your website.