Google Analytics is a free web analytics tool provided by Google which reports and measures website traffic, as a service within the Google Marketing Platform. Google launched this service in November 2021 with Urchin. In a nutshell, Google Analytics offers a comprehensive view of a website’s visitor flow through a process of tracking and analyzing it over time. This kind of service provides the essential information that website owners need to design and develop an effective website.
The primary goal completions of web analytics services are to understand user behavior across the internet. An understanding of user behavior assists in making better decisions about what content to include and remove from a website. By tracking and analyzing a website’s visitor flow, you will be able to focus on conversion, or visitor behavior goals.
Visitors to a website are typically categorized according to their search history, frequency of visits, and location. A web analytics package will provide you with detailed statistics about where your site’s visitors come from, and how they get there. Google Analytics offers a simple, yet useful interface for the visitor to track key performance indicators like bounce rate, exit pages, and page views. You can also see which search keywords are bringing in traffic and how they are driving the highest percentage of conversions. You can also find out which keywords and phrases bring in the most traffic.
Another primary metric provided by Google Analytics is the Average Metabolic Score. An AMS is simply a measure of how well a visitor stays on a site, and how long they stay. The score is calculated by dividing the total number of page views by the number of unique visitors. Google Analytics provides a great deal of information about the pages that convert, how long a visitor stayed on the page, and average page views per unique visitor. These measurements will allow you to identify problems, areas that need improvement, and measure how well you are serving your customers. They will also help you measure the ROI you are achieving with your PPC campaigns.
Google Analytics offers two other dimensions to monitor. The first dimension is known as user acquisition data. This refers to the types of visitors who have visited your site, what they did while they were there, and which pages they visited most frequently. Google Analytics gathers this data and utilizes it to determine how well you are advertising to people who use your site. It will also show you which of your ads are working best to bring new users to your site.
The second set of dimensions offered by Google Analytics is known as conversion metrics. This dimension attempts to get an idea of how well you are converting visitors into buyers. Conversion rates are calculated by dividing the number of page views by the number of visitors who became buyers. These numbers are helpful in identifying which ad placements are working to bring in new traffic. These are also helpful in identifying where you need to make adjustments in your marketing. You will be able to see the areas of your advertising that aren’t allowing you to make as much profit as you could be making.
The final set of measurements that Google Analytics provides are web analytic data. Web analytics helps to discover which of your advertisements are bringing in the most profit. Google Analytics provides data such as conversion rates, amount of time visitors spend on each page, how many times a visitor leave your site, and where in the site the visitor left the page. All of these measurements are used to improve your business. In the event that you want to customize your marketing or advertising efforts, you can find web analytic software that will help you in that process as well.
Google Analytics can really provide you with valuable information about how to better serve your clients. By offering these three dimensions, you are able to monitor where your advertisements are leading, how effective your advertisements are, and what kinds of visitors you are getting. These all combine to offer you a true picture of where your website or blog is in regards to its success. Keep in mind that your success does not have to be a straight line. You can adjust your Google Analytics metrics and learn where you need to make changes in order for your business to grow.
